Sponsorship: A New Imperative For Leaders

Kevin Monaco on November 16, 2021

  by Dorothy Sisneros and Kevin Monaco

Impact of the sponsorship

Dorothy Sisneros

Have you ever been a sponsor or mentor?  Or have you been sponsored or mentored?  Chances are that at this point in your leadership journey, you have experienced one or all of the development opportunities offered by your organization or have hired external coaches to assist with your goals.  In this blog, Kevin and I will explore the nuances and role of mentorship and sponsorship support and how you can become a protégé or sponsor a protégé regardless of your current role in an organization.  The path to advancement for women and minorities usually includes being sponsored. Therefore, organizations should consider adding sponsorship to their talent management and succession planning programs.  

I have had many amazing sponsors and the odd part is that until the last six months, I didn’t have an official term for what I had benefited from along my journey.  I had mentors and coaches help me hone my skills and figure out what I wanted to do and where I wanted to be professionally.  In reading several articles, I became aware of sponsorship and realized that my life has been shaped by the fact that several of my sponsors considered me a protégé and that my talents and abilities had been shared with an audience who were receptive to the amplification, boosting, connecting, and defending (Chow, 2021) from my sponsors.   

Teachers can be our first sponsors as they open doors, write letters of recommendation, and help guide us into careers they hope will be a match for us.  My first sponsor was my high school English teacher and basketball coach.  Mr. Richard A Martinez (RA) was an exceptional teacher and incredible coach.  He decided that college was in my future and that attending on a basketball scholarship was possible.  He connected with the new Women’s Athletic Director at the University of Arizona and my role as a protégé began.  He told Dr. Mary Roby about my athletic abilities, my academic strength and shared his endorsement of me as a person. 

RA was my first sponsor – he found an audience (Dr. Roby) and connected her to me by telling stories and creating a positive impression.  He amplified my abilities by sharing my accomplishments, boosted my potential and readiness for the college basketball experience, and defended me by ensuring her that a small-town “star” would be fine at a large university.  Thanks to RA, I attended the University of Arizona on a basketball scholarship and I didn’t let him down.  RA was my brand manager and publicist in the days before YouTube, Instagram or TikTok.  I share this story as an example of the importance of a sponsor in our lives.  I have had several other amazing sponsors and I’m grateful for each of them—I have been a willing protégé. 

So, what is the difference between a sponsor and mentor?  A mentor is someone who can provide immediate support in the form of guidance, advice and is usually someone who has had similar experiences in the job or position within an organization.  The relationship is between the mentor and the mentee.  In sponsorship, there is a 3-way relationship between the sponsor, the protege and the audience (Diagram 1).  Chow (2021) stresses that sponsorship opportunities for minorities and women need to be intentional.   For me, a Latinx woman from a small community of fewer than 100 residents, my path to success was linked to one sponsor who intentionally helped me by using his social capital and persistence to open the door for me and then walking with me into a new world.  I still am connected to RA Martinez – we text every day and I can always count on a positive message from him to start my day.  

Sponsorship – diagram 1

I have taken on the sponsorship role with zest and am intentionally sponsoring several individuals who I admire and respect.  I am using my social capital, my connections, and my influence to open doors and walk them through to meet others who can benefit from their talents and potential.  I’ve been called a connector and I am proud of that title.

As I reflect, I am grateful to my sponsors – Rosalie Vigil, Richard (RA) Martinez, Dr. Mary Roby, Dr. Amy Steinbinder, Linn Billingsley, Mary Briden, Dr. Marie Pepicello, Dr. Rufus Glasper, Mary Lou Bessette, Sandy Shroyer, April Myers, Dustin Fennell, Dr. Wendy Leebov, Dr. Jan Gehler and others—who saw something in me and connected me to opportunities and experiences that were beyond my dreams as a young adult growing up in a small town in Northern New Mexico.  

Chow, Rosalind, Don’t Just Mentor Women and People of Color. Sponsor Them. Harvard Business Review, June 2021.


The Platform and the Protégé

Kevin Monaco

When I first entered the workforce as a high school teacher at a small private school, I had very little knowledge of how to elevate my professional status, and I certainly did not know how to reach my audience. I had many mentors that eagerly shared their passion and knowledge for teaching and I enjoyed a great deal of collaboration with my colleagues. But as I gathered experience and honed my skills in the field, I began to feel that I could contribute at a higher level, in a greater capacity. There was one problem. I had little idea of how to get there. My deepening desire to expand my path led me to ask the questions: How can I surround myself with successful people whom I admire? How can I nurture a desire in them to invest in my success?

I began by identifying people in my life who could serve as my sponsors. Over time, I devoted purposeful attention to these relationships and they burgeoned into formal sponsor/protégé roles. When I reflect on the ways in which sponsorship has changed my career trajectory, the single most important part of the process has been the ‘platform.’ The platform is the protégé’s stage. It is their time to showcase their skills in front of a crucial audience. When we are given a platform, we can be directly involved in the process. Our role is amplified.

The sponsor shares this powerful tool as a way to leverage connections and bring the protégé into the fold. It provides purpose and focus for the protégé’s skills, imparting opportunities to get involved, demonstrate one’s capabilities, and create vital networks along the way. It enables others to notice the unique value the protégé adds within the field or institution. This is why the role of the audience is so critical to this process. When we are elevated on a platform, we can be recognized for our achievements. We can garner experiential growth opportunities that are vital to our professional advancement. We can strengthen our current skills and we can be supported in acquiring new ones. 

But there is an important reciprocation as well. It is true that the sponsor carries the connections and social capital, but an effective sponsor/protégé relationship enriches the professional lives of both. This is why the relationship continues. While being teachable and receptive are important qualities of the protégé, it is important to note that the protégé must also be a willing contributor to the conversation, ready to step up to the plate! This is the essential charge of the protégé. It may seem like a lot of pressure, but we must understand an essential facet of the relationship. The foundational cornerstone of sponsorship is that of mutual respect. It is an indispensable ingredient for the success and continued forward movement of the relationship. There must be deep personal and professional respect between individuals in these roles, and respect leads to trust.

On a personal level, it is this precise trust in my sponsors that continues to provide me with the encouragement I need to level up. In a society that largely suffers from imposter syndrome (and I am no exception), we all need assurance at times that we have champions and cheerleaders in our corner. When we trust that we are respected and supported by experienced individuals in our fields, we feel capable of tackling the next stage. The expertise of the sponsor and the potential of the protégé collide to create a mosaic of collaboration, excellence, and purpose. It is through this amplification process that we expand our view of what is within our grasp.

Cultivating a Culture of Courage

Nathan Bachofsky on October 14, 2021

As the world returns to in-person work and school, so many conversations are brought into the forefront of public debate. Businesses and organizations have been working to keep up with the recommendations from authorities and professionals. They take into consideration the unique needs, culture, and values of the organization and include dialogue with stakeholders. Over the past few months, I could not help but fall down the rabbit hole of school board meetings that can be found on YouTube. Many of these videos show concerned parents voicing their opinions over hot button topics such as masking policies and diversity, equity, and inclusion practices.

One video stands out to me in particular of a teenager whose grandmother passed away from COVID earlier in the year. At his local school board meeting, the teenager  voiced his support for mandatory masking in front of members of his community. As he spoke, the adults laughed at him and heckled him as he shared the experience of losing his grandmother. In the midst of this shocking behavior, the student continued to share his story, thoughtfully and unwaveringly. Watching this video, I found myself so inspired by this brave act of courage. He demonstrated a level of courage that people twice his age would struggle to show. So how can we be more intentional about cultivating a culture of courage, within ourselves and our communities?

Quote on courage by Brene Brown

The theme of courage has been on my mind so much lately as I have been working with a team of teacher-leaders and administrators to implement a K-12 One District, One Book program. The premise of the program is simple yet incredibly impactful; each student in the district reads the book Courage, by Bernard Waber. The book, insightfully written and beautifully illustrated, highlights a wide spectrum of ways to show courage throughout our lives. The year will be filled with activities that span grade levels, involve the greater community, and invite guest speakers and programming into the schools, all centered around the theme of courage. We can be intentional about our desire to teach and cultivate courage in our organizations and communities. Consider the ideas below and how you as a leader can foster a spirit of courage in your organization. 

Have the courage to be an example

As leaders, if we want to inspire others to be innovative and try new things, we need to be ready to take the vulnerable first step of demonstrating courageous behavior. Embrace this as an opportunity to try something new. Your act of courage should not be a major change that adds more work to your team. Consider demonstrating courage by:

  • Looking for a new way of seeking feedback from your team, staff, or students. 
  • Attempting a new format for running a team meeting
  • Incorporating an energizer at the start of an afternoon staff meeting. 
  • Wrapping-up a lesson by asking students or colleagues to share a 1-word check-in on how they are feeling

Let people know you are trying something new. Displaying your act of courage will inspire and give permission for others to do the same. 

Celebrate wins and failures

Brene Brown reminds us that courage is contagious. Be the example, give others permission to take risks, get out of their way, and be ready to cheer them on. Take time to honor these moments with others. Knowing what your teammates need is important. Some people enjoy a public shout out, while a private, handwritten note goes further for others. Make supporting your team or students a priority. Create opportunities for colleagues to celebrate, appreciate, and collaborate with one another. Never underestimate the power of small acts of appreciation. 

It is easy to celebrate successes, but often we skip the party for our failures. One of my mentors and friends has a sign in her classroom that says, “Mistakes Made Here.” I have always admired it and decided to display the same message in my own classroom. Mistakes make the ground fertile for better ideas and realizations that ultimately optimize an organization’s level of innovation. As leaders, we need to be comfortable supporting others through those failures by helping them debrief, asking how we can be of support, and most importantly, asking the question “What next?” 

Have the courage to be open

As the spirit of courage spreads, be ready for a culture transformation in your organization. Embrace a spirit of collaboration and openness. As people become more courageous, they might feel more comfortable to share constructive feedback. There may be more conversations that feel uncomfortable at times, but this is a sign of healthy, effective teamwork. Giving others voice and choice in the decision-making process, coupled with visibility and approachability, will demonstrate a commitment to a positive culture. Be open to the feedback you are receiving. We have the opportunity now to challenge the old ways and potentially make way for new ways of thinking and Watch the spirit of courage gradually inspire others around you to take risks and try new ways of being and doing. Remember to be there to support and celebrate others. Be patient and watch as your new culture of courage takes root, evolving into a community of innovation and collaboration.